International Photography Awards 2022

We’ll be with you soon.

We are passionate about making this work in the most thoughtful and sustainable way, and continue to work on the vital piece of the puzzle - fit and sizing…

We are working hand in hand with non profit organisation My Size to generate the first global sizing standard for the community, creating visibility and inclusivity through fashion.

More than three years in the making, we now have a sizing system that we are sampling and fitting, and will be rolling out soon.

In 2019 we started work on lingerie brand Ms A London, which is designed and developed for the Transfeminine community.

These images are of prototype samples and so are not perfect for fit yet, but we just couldn’t wait to share them. Everything is designed to bring a little magic to your life, adding swerves and curves by nipping, tucking and accentuating where necessary. Model: Winn Austin, Photographer: James Lightbown, Creative Direction: Bok Goodall.

A lot is happening in the background.

Bok has joined to British Standards Institute Clothing Sizing Committee to help create inclusivity in the future of sizing.

And, we’ve been in the press quite bit. Check out our press page!

We won ‘Final Selection - Campaign (Advertising Fashion)’ in the International Photography Awards 2022. A huge honour to be selected from thousands of entrants and to sit alongside high profile global advertising campaigns.

We were delighted to win the Wonderland x Curve NY® competition in August 2024. This was voted for by buyers in NY. Can’t wait to see you in NY in February 2025!

We continue to work with amazing community groups up and down the country to develop and refine product and fit.

Thank you

To everyone that has been in touch, and to those of you that have sent in measurements. Your voices are vital to creating fashion history. We’re doing this for you, and couldn’t do it without you!

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